In summary, we calculate your payments based on a mathematical function of views and votes. Although it makes things a little complicated to explain, we chose to use a mathematical formula to calculate rewards - rather than use a simple view or vote count - because we want to ensure that the best performing videos take a slightly bigger share of the reward. Our formula also reduces the possibility of cheating or gaming the system.
Although the formula may be confusing, here are two key things we are trying to accomplish:
- fairness and transparency - when an assignment has Wrapped, we'll publish a list of the videos, views, votes and how much they got paid
- meritocracy - you're paid relative to other participating members.
You Take a Share of the Cash Reward
Unless we tell you otherwise, every assignment has an available "reward" which is the money the client has made available for members submitting videos.
This money is shared among participants that submit a qualifying entry (green lit by us and the client) for the assignment. It's shared in a manner we hope is fair but it's not shared equally: it's shared by performance of the video relative to other videos. That is, better performing videos get a bigger share and videos that perform less well, or don't perform at all, get a smaller share or don't get paid at all.
So How is Performance Measured?
Your video is given a score calculated on the basis of your share of the total views for the assignment and your share of the total member votes. Member votes offer an important "quality" or peer approval element to the scoring but they don't carry the same importance, or weight, as the views your videos receive. Here's the formula - is it's rather long but if you click the image, a larger image will pop up.
We then look at the distribution of the scores and spread them across a curve like the one shown below. It means that the best performing videos (Videos D & C) get paid more than the weakest videos (Videos A & B). The curve is exaggerated in the diagram to illustrate the point but the principle is the same.
